Founded in 1996 and based in Ningbo, China, Hengrun Fishing Tackle Co., Ltd. is a specialized manufacturer focused on the design, development, production, and global supply of fishing reels. Nearly three decades of tooling and production experience sit behind OEM and ODM programs for partners who need consistent shipments, not one-off samples.
Why Ningbo for fishing reel OEM
Ningbo is a practical hub for export-oriented tackle manufacturing: port access, supplier density for metals and plastics, and short logistics hops for visiting buyers. Hengrun notes the factory is about 30 minutes from Ningbo Train Station, about 40 minutes from Ningbo Airport and downtown Ningbo, and about 50 minutes from Cixi — useful when planning factory audits or sample reviews.
What Hengrun manufactures
Core strength is trolling reels and line-counter trolling reels engineered for precision, durability, and real-world depth control. Beyond that core, the factory builds spinning reels, baitcasting reels, fly reels, and ice fishing reels across entry-level through professional grades. Featured platforms on the site include ACT, AAT, and CT for trolling / line-counter use; GC, GA, ZH, PA, and GB for spinning; and TC 300 for baitcasting.
Export footprint
Products are exported to more than 50 countries and regions across North America, Europe, Asia, Australia, and beyond. That matters for buyers who need a partner already used to multi-market packaging, labeling, and shipment cadence.
How OEM buyers typically engage
- Share target models (or closest reference SKUs), branding needs, and volume bands.
- Confirm cosmetics, handle orientation, and packaging language early.
- Align on quality checkpoints before goods leave the factory — Hengrun emphasizes a quality team for shipment consistency.
- Plan sample approval before mass production calendars lock.
Hengrun positions itself around continuous R&D, strict quality control, competitive pricing, and customer service aimed at long-term brand partners. For model-level detail, browse the product lineup or open individual pages such as ACT, GA, and GC.
What “OEM / ODM” looks like in practice
OEM usually means the partner’s brand on a platform Hengrun already tools; ODM adds more design input on cosmetics, handle kits, or packaging systems. Either way, the factory’s published story is the same: design, development, production, and global supply from Ningbo, with quality checks before goods leave the plant. Competitive pricing and consistent lots matter as much as a pretty sample — especially once a brand is committed to seasonal reorders across 50+ destination markets.
Buyers visiting Ningbo can plan around the factory’s relative location notes (train station, airport, downtown, Cixi). Those travel times are useful for audit days, not a substitute for a street address on invoices or Google Business Profile — always confirm the legal address with Hengrun when you open a PO.
Talk to the factory
OEM inquiries, samples, and production planning — email the Hengrun team with your target models and annual volume.